Sales Strategies in a Covid-World.
According to a thoughtful Harvard Business Review article "How Savvy Midsize Firms Increase Sales in a Virtual World" the author states that sales strategies can be categorized in three ways: using online connections to humanize interactions, creating greater sales process efficiencies, and bursting out of traditional geographic boundaries. The article goes on to note that the most-effective sales teams at midsize firms use technology less as a mass communication channel for sales pitches and more as a medium that can provide a personal touch. It does always come down to that! The article concludes that changes ushered in by the pandemic, such as a greater reliance on video calls, will not disappear and smart companies will look to capitalize on them.