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Loving your data is one thing but do listen to customers

Published on 7 March 2021 at 10:37

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Falling in love with your data? 

According Graham Kenny in Harvard Business Review "Data is Great - But It's Not a Replacement for Talking to Customers"  Who would have thought, in this day and age, that such heresy would have been allowed to even exist! As it turns out, more than just a few companies are relying way too much on "big data and analytics" in their hunt for strategic insights. According to Kenny, they would do better if they actually went out and talked (shock!) to their customers instead, as Toyota and Adobe have done, because data is too rooted in what managers already think their customers are interested in. We know what you want and don't tell us any differently!


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