2023:  Anticipate a Year Full of Uncertainty; a Changed Business Landscape

  • Many SME’s are still facing a cloudy future as they continue to recover in the wake of the global pandemic. 
  • The international environment is uncertain at best. What are the long-term effects of the Russian invasion of Ukraine on international trade? How are you positioning your business in an environment with a more aggressive China? 
  • We see sharp reduction in earnings/resulting cutbacks in import-export activity.
  • "Virtual” cross-border marketing is now the chosen strategic path for many companies but has it/will it prove to be sufficient going beyond 2023?
  • With the accelerating pace of technology, are companies  prepared to leverage transformative technologies and move forward with artificial intelligence, and cloud computing, among others?
  • Will implementing a multi-channel, digital marketing strategy help your business grow and give you that competitive advantage? How will your domestic digital strategy perform internationally? 
  • In 2020-21 the widespread challenge for U.S. midsize companies was maintaining customer relations. What are the global dimensions of your customer outreach and loyalty strategy going forward into 2023? 
  • Reduction in key personnel continues its steady march forward since 2021 and now going into 2023 we see a workforce reluctant to return to work and a growing need for staffing. What is your manpower strategy, retention and talent acquisition policy, both domestic and international, going forward in 2023 and in the years beyond?   
  • Ask yourself the hard question: What challenges lie ahead in your ever changing and competitive landscape? How really prepared are you? 

Situation Scenario:

You are an SME with an established cross-border marketing channel strategy, have a strong international network and are heavily involved in import-export activity; you are grappling with how best to strategically position your company to this new evolving business environment. What should be the key elements of your business strategy going forward in 2023?



You are an SME which has made an important decision to reach beyond your borders and you are weighing which product lines or services to sell to which markets. You may even have an initial strategic marketing plan for your product line which, for one reason or another, has been waylaid or can't seem to get off the ground. How can you begin to successfully move forward in implementing your plan? 

In both cases, and many more, we can help guide you in formulating a strategy plan that is realistic and meets your needs.

We help our clients both at home and abroad, to design, build, and implement successful and realistic management strategies that will stand up to the rigors of emerging markets and an increasingly uncertain and oftentimes turbulent political, economic, and social environment.

We believe in building long-term partnerships with our clients.  It's the only way!