Intuitively, the argument that's put forth supporting a streamlined innovation strategy would seem to make sense. Does it? With fewer strategic initiatives but with greater impact, companies can make their strategies more powerful.
A strategic initiative is worthwhile, according to Harvard Professor Felix Oberholzer-Gee, only if it does one or more of the following: It creates value for employees by making work more attractive; It creates value for customers by raising their willingness to pay; and ,it creates value for suppliers by reducing their operating cost. Making the value-added argument is pretty clear: As companies expand the total amount of value created for their customers, employees, and suppliers, they position themselves for enduring financial success. An most interesting perspective.
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