Getting it Right. U.S. Trade and Investment in Sub-Saharan Africa, An excellent piece by CSIS. What amazes me is that we've witnessed this story before, it's like yet another re-run and must we sit through it? As the author so aptly notes, "the anemic trade and investment between the United States and sub-Saharan Africa" is most surely due to a long standing weariness about market opportunities, business horror stories and, of course, you must add, as you have, that lingering whiff of long standing corruption and a challenging investment milieu that remains.
Our challenge, it seems to me, is not only finding the right policy levers that we believe will most surely work this time around - and should include a focused, nationwide campaign to attract the interest of U.S. companies to the continent and a strategic plan of action. Time for policy musings has run out. I would add also a concerted campaign that market pulls from within the continent with real investment opportunities. There needs to be a frank and open discussion on the barriers, free as much as possible, from the distraction of political agendas. There is a mind-set out there. We know it, we see it and we hear it all too often and that nut must to be cracked wide open and examined honestly. Perhaps it's all to clear to those of us who may have lived or worked somewhere at some time on the great continent of Africa.